FOR IMMEDIATE RELEASE – MEDIA RELEASE
As a part of the ongoing FASHION ON success, The Reef Hotel Casino is excited to present FASHION ON PINK – LIGHT FOR LAINIE staged at Vertigo Cocktail Bar & Lounge on Friday 26th September 2014 at The Reef Hotel Casino from 7pm. September’s FASHION ON will is a charity fundraising night, with the aim of providing support for Cairns local Alaine Davison and her family as she fights Motor Neurone Disease. FASHION ON PINK, a nod to Alaine’s favourite colour, will raise funds through raffles, donations and an auction will go directly towards Alaine Davidson, her husband Steve and daughters Erin (13) and Lily (11).
Alaine was diagnosed with Motor Neurone Disease (MND) in March this year. The disease has no known cure. It attacks the nervous system and as a result Alaine has lost her speech and can no longer walk, write, drive, eat or dress herself. Alaine’s husband Steve is now her full-time carer. At the time Alaine was diagnosed, Steve had recently undergone surgery to remove his kidney as a result of cancer. He is now in remission.
Prizes have already been donated from many businesses around the Far North. If you are interested in donating to this important cause, please contact Barbara on 0449 063 763.
This month’s event also sees Cairns girl Elle - owner of Elle Fit Active and self-taught yoga enthusiast – return to her hometown from the Sunshine Coast to show her support for Motor Neurone Disease and the local Cairns fashion industry. Elle will share her love of yoga and desire to guide everyone to a healthy body and mind. Elle’s Instagram profiles, @elle_fit and @ellefitactive, which have over 80,000 followers, give fitness enthusiasts an insight into Elle’s self-taught yoga journey, hints and tips and a snapshot of her active coastal living (paired with studying a Law Degree). Elle was recently listed as one of the top nine most inspiring fitness girls on Instagram by popular lifestyle magazine Harper’s Bazaar. She shared the list with the likes of Brazilian Supermodel, Izabel Goulart. Follow Elle at www.ellefitactive.com
FASHION ON PINK will showcase stunning ranges from The Eye Boutique, Myer, and Sarang Boutique. Bella Forma Lingerie will also be hitting the FASHION ON runway with their pin-up style fashion, Romeo and Juliets will show their stunning formal wear gowns, continuing the pink theme. Guest designer Wild Sugar by Sajeela Jamie will be making a debut appearance at FASHION ON with a collection made especially for the night. Northern Grove along with Annabella Millinery will be bringing you the latest looks from Lake Street. Lulus & Blak runway models will also be on the catwalk wearing the latest looks from local boutiques, Black Ivy Boutique, Splish Splash Swimwear and Kraken & Co Emporium Jewellery. Hair will be styled by the creative team at Adam & Eva fresh back from Perth Fashion Week and make-up will be created by Alisha Rose Make-up & Beauty.
Come out and support the special FASHION ON PINK – LIGHT FOR LAINIE this September. Parades start from 7pm on Friday 26th of September in Vertigo Cocktail Bar & Lounge at The Reef Hotel Casino. Donations are welcome on the night. Dress code is cocktail. ***This is a free event in Vertigo.