All branding is important when you are trying to convey a consistent message. Our dedicated team are on hand to assist with your digital branding.
At HOTP, we know that your story needs to be consistently told across multiple levels. Having a website presence is one of the most important things for any individual and business in this day and age. Our IT team can assist in finding the perfect domain name – and alternatives related to your business. Our team sets up domain registration and professional email addresses linked to your domain name, redirects any other required sites, ensuring your online brand shows you mean business. We provide a reasonably priced, reliable hosting service that keeps your website online, as well as other important services such as website security.
Website Design & Online Awareness
At HOTP, we love making things look and sound awesome. Our IT team can assist in designing the perfect website to suit your needs. Whether you need a shopping cart, links to external sites or a contact us page that sets-up a distribution list for newsletters, we can help you. Our team also provides assistance with writing copy for your website, performing the all-important Search Engine Optimisation (SEO) and managing your listings and business data on Google, Bing and other search engines. We also set-up Google Maps listings, where appropriate, create listings on other business search tools and put together Google Ads campaigns.
Electronic Direct Mail Support
At HOTP, we can assist in Electronic Direct Mail (EDM) support. Whether you are setting up an EDM for the first time, or need assistance with maintaining your current mail, we have a variety of options to support all kinds of businesses. HOTP can provide advice and support in selecting the correct EDM tool for yourself or your business, assist in the design and set-up and help cultivate the best database management program for your use. For pre-existing EDMs, we can analyse your current distribution, set-up and layout to ensure it is effective for your business, provide ongoing support and options to get the most out of your newsletters.
Newsletter Content & Design
At HOTP, our team has a strong background in print media – we love tinkering around with designs to make printed copy look great. We can assist with helping your set-up your newsletter – whether it is destined to be printed, emailed out as a PDF or sent out as part of an EDM program. Our team can liaise with you on your brief, gather content – from you or outside sources as required – and set-up your newsletter on a one-off, weekly, monthly, quarter or yearly basis. We can assist in writing newsletter copy, suggesting layout ideas and story concepts. Regardless of the industry, we can assist in finding a layout to suit and take your newsletter to the next level.